Read on to find out everything you need to know about Netflix’s new Top 10 website and how it will help you finally find something to watch.
Netflix Launches Top 10 to Show What’s Popular
Netflix wants to be more transparent about its content’s viewership statistics, so it has launched a new website called Top 10. It features rankings for its movies and TV shows, as well as new metrics for measuring that content’s popularity.
This is Netflix’s solution to addressing criticism that it has been selective in the viewership information it makes public. The streaming giant is known for holding its cards close to its chest when it comes to how it gets its statistics, and what information it chooses to make public.
Through the launch of its Netflix’s Top 10 website, Netflix is making good on its recent promise to be more transparent about viewership data.
Netflix has previously reported the number of households who watched a program for two minutes, and has highlighted its top 10 programs in more than 90 countries, although it did not provide any hard numbers for context.
In addition to listing the top 10 films and TV shows for each country, Netflix will also release occasional specialty lists, such as for top documentary features or reality shows.
How Netflix’s Top 10 Website Works
The new Top 10 website will be a hub for Netflix’s best performing titles, which will be updated every Tuesday, tracking the most watched content from the previous Monday through Sunday.
Besides allowing you to see what’s popular in each country, Netflix’s new Top 10 website also offers ideas for new content to watch.
In a Netflix blog post announcing the new website, Netflix’s VP of Content Strategy, Planning & Analysis, Pablo Perez De Rosso, highlighted its aim for the new hub:
The website will feature weekly global and country lists of the most popular films and shows on the platform (both original and licensed) in the following categories:
Films (English) Films (Non-English) TV (English) TV (Non-English)
Until now, Netflix has only revealed that viewership is constituted by at least two minutes of watch time. Now, Netflix is ranking content by the total number of hours each title was watched to make it easier to see what others are really into.
As stated in Netflix’s shareholder letter:
As for how Netflix’s new metrics will work, every season of a show will be counted as a separate title, but repeated watches within a season (episodes) will count towards that season’s overall watch hours.
In light of the launch of Top 10, De Rosso notes the challenges in defining metrics in streaming in Netflix’s announcement blog post, saying:
What Impact Will Netflix’s Top 10 Website Have?
Top 10 will make it easier for subscribers to find something to watch, but what does the launch of this platform mean for Netflix? Ten titles is a lot of content for subscribers to choose from or get through in a week—that’s more than one a day if you’re an avid viewer.
If more viewers spend their average Netflix time catching up on the most popular titles on the Top 10 website, that could lead to other titles on Netflix’s catalog getting even less watch time.
Perhaps with time Netflix will use data to inform how to give titles that are performing poorly a boost on its platform so they, too, can get more watch time.
Maybe it can even find smarter, more creative ways—like Top 10—to do this, instead of merely suggesting what to watch, which some subscribers can find annoying.
Netflix’s Top 10 website is currently available in English and Spanish, with more languages coming in 2022.
Netflix Is Helping You Find Something Interesting to Watch
It’s an ongoing joke that there is nothing to watch on Netflix. Because Top 10 curates Netflix’s best performing content in your country, you’ll have at least ten movies or shows to try every week. Not only that, but these are shows that people would probably be talking about already due to their popularity.
This solves your problem of not knowing what to watch, and will help you keep up on the latest trending movies and shows, if anything.