New Chase Format Should Help Boost Tv Ratings Business
NASCAR created what was originally billed as “The Chase for the Championship" after the 2003 season in an attempt to build interest in the sport beyond Labor Day weekend. Then, as is the case now, NASCAR’s decision was driven by business, TV ratings and an attempt to deliver a bigger bang for the companies who fuel NASCAR with their sponsorship dollars. NASCAR enjoyed its highest ratings and visibility in 2001 following the tragic death of Dale Earnhardt, an event that propelled NASCAR into mainstream America....